Sunday, December 26, 2010

Where is Baer? new blog post from Optic Nerve team kayaker

Tuesday, December 21, 2010

Optic Nerve supports Wintergreen Adaptive Sports

Thursday, December 16, 2010

Optic Nerve's customer service example

Wednesday, December 15, 2010

Come to the Optic Nerve Sia party

Monday, December 13, 2010

Arn from SOS rocking the Antero goggle

Tuesday, November 16, 2010

Check out Optic Nerve's goggle line

Sunday, October 10, 2010

Good Luck to Tom and the Optic Nerve MTB crew at 24 hours of Moab!

Thursday, October 7, 2010

@BigCityMountaineers Hires Executive Director

Monday, October 4, 2010

The Optic Nerve warehouse has generated over 30,948.0 kWh of electricity since it's solar panel installation in Aug of 2008! green

Thursday, September 23, 2010

Optic Nerve is representing at Interbike and @The Nor'easter this week!

Tuesday, September 14, 2010

Action sports mean big business for Salt Lake City

Monday, September 13, 2010

Action sports mean big business for Salt Lake City

Tuesday, September 7, 2010

Optic Nerve will be sponsoring the @Warren Miller Entertainment film tour this winter!!‌ ski snowboard movie

Tuesday, August 31, 2010

Mountain-bike trail experts to lend hand in Duluth
Lance Armstrong drops out of the Leadville Trail 100 mountain bike race -

Monday, August 30, 2010

check out the "Epic Mix"
Mountain bike trail experts to lend local hand - Duluth News Tribune
Urban cycling spawns its own peddlers - Los Angeles Times

Sunday, August 29, 2010

20% off Optic Nerve glasses. Enter promo code "twoptic" to receive 20% off entire purchase w/free shipping.

Thursday, August 26, 2010

Support the Conservation Lands Foundation clf

Wednesday, August 25, 2010

Check out the Optic Nerve Channel on Vimeo

Monday, August 23, 2010

Go to Enter promo code "twoptic" to receive 20% off entire purchase w/free shipping. sale promo

Saturday, August 21, 2010

Optic Nerve increases Support for Save the Poles Expedition

Thursday, August 19, 2010

Go to Enter promo code "twoptic" to receive 20% off entire purchase w/free shipping. sale promo

Monday, August 16, 2010

Worldsport talks to Optic Nerve's Emily Jackson for an introduction to the sport of Freestyle Kayaking

Monday, August 9, 2010

1st annual Scholarship Jam/SOS Outreach

Thursday, August 5, 2010

OpticNerve_ photo gallery from ORshow

Wednesday, August 4, 2010

ORshow is jammin today! stop by OpticNerve_ for a free koozie (beer included) booth#32075

Tuesday, August 3, 2010

come by the Optic Nerve booth 32057 for free brews at 3:30!! ORshow

Monday, August 2, 2010

Stop by the @OpticNerve_ booth no. 32057 ORshow

Friday, July 30, 2010

Are you paying too much for your sunglasses?
are you paying too much for sunglasses? l

Wednesday, July 28, 2010

have you checked out our sunglass catalog lately?

Monday, July 26, 2010

Optic Nerve Sneak Preview VId no.2 OR

Friday, July 23, 2010

Optic Nerve's sneak peak video for 2011

Wednesday, July 21, 2010

Stop by the OpticNerve_ booth today at the Vail Grind/Mike Janelle Memorial Race race mtb

Monday, July 19, 2010

Vail Grind/Mike Janelle Memorial Race, sponsored by Optic Nerve 7/21 5pm @ Vail

Thursday, July 15, 2010

Bicycling Magazine - Optic Nerve/Best-Value Road Bike Accessories:

Wednesday, July 14, 2010

Optic Nerve in Transworld Business
Gnarcade video

Monday, July 12, 2010

One mo time..#Optic Nerve_ goes to Woodward of Copper photo gallery:
OpticNerve_ goes to Woodward @ Copper
OpticNerve_ goes to Woodward @ Copper (photo gallery)

Friday, July 9, 2010

The Optic Nerve crew is having a blast at the Woodward @ Copper snow camp today!!

Friday, July 2, 2010

Optic Nerve donates 300 pairs of sunglasses towards a free eye exam project in Hawaii

This project provided free eye exams to the residents of the largest public housing project in
Hawaii. These residents are almost all recently-arrived immigrants
from Micronesia, Samoa, and the Philippines and are desperately poor.

"I wanted to thank you for your donation of sunglasses. We recently
held our eye screenings for the residents of Kuhio Park Terrace,
Hawaii's largest public housing project. It was a great success,
with over 300 free eye exams performed. Many of the people who
visited us had never seen an eye doctor and we were able to plug
them into the eyecare network.
Mountain Shades sunglasses were a big hit! We gave a free pair to
every participant and they were a huge draw. Thank you so much for
your generosity!"

Shawn Barnes
Founder, Outbound Eye Health International
Honolulu, Hawaii

Thursday, July 1, 2010

Optic Nerve wishes everyone a great 4th of July weekend!

Monday, June 28, 2010

Greenhouse gasses avoided since the installation of OpticNerve_ 's solar panels: 33,410 lbs of CO2. Avg hh output is 22,750 lbs/yr.#green

Friday, June 25, 2010

It's a great day to try out a pair of Optic Nerve sunglasses!!

Thursday, June 24, 2010

Lumber Jack race update/by ON MTB Team Rider

Lumberjack 100 race report by Danielle Musto

The Lumberjack 100 (race # 3 in the National Ultra Endurance Series) took place this past weekend in Wellston, Michigan. The race had a 3-lap format, and consisted of a lot of short, steep climbs and tight singletrack that snaked through the Manistee National Forest.

I was a little worried going into the race as I had the flu the whole week before. Luckily I recovered in time to race as I had a brand new Salsa Selma to test out. The lumberjack course is a good course to race with only one gear and I felt pretty confident that I could race in the women's open class and still make the podium.

My start was less then ideal, as we had to ride on a completely flat paved road for 1.5 miles. There were a lot of people flying past me in their big rings! However, once we hit the dirt I was able to start picking people off and continued to do so for the rest of the race.

I couldn't have asked for a better bike to race on then my Selma. The bike was extremely responsive and a great climber. I equipped my Stan's wheelset with Kenda Small Block Eights. It was the perfect set-up for the sandy course as I was able to corner without ever sliding out.

I crossed the finish line in 3rd place with a time of 8:29, only 9 minutes behind 1st place. All 3 of my laps were very consistent and were within 30 seconds of each other.

I'll be racing my Dos Niner in Oregon next for the Cascade Creampuff! This course has a ton of climbing, so it's back to gears for me!

More coverage about my race can be found at the following links:

Thanks again for all of your support!

Danielle Musto

Monday, June 21, 2010

Today is national Go Skateboarding Day...get some!

Friday, June 18, 2010

24 hours of Erock Video

93 teams showed up to this annual race which takes place on the Greenland Trail in Colorado. Optic Nerve is the presenting sponsor.
new Optic Nerve blog:

Optic Nerve Donates 450 Pairs of Sunglasses to Big City Mountaineers

Denver, Colo. – Optic Nerve, manufacturer of sports sunglasses, has donated 450 pairs of sunglasses to Big City Mountaineers, a 501(c)(3) nonprofit whose mission is to enhance the lives of under-resourced urban teens through transformative outdoor experiences. The donation, more than $15,000 in retail value, is enough to provide sunglasses to each teen on BCM’s projected 40 week long wilderness expeditions in 2010, and give sunglasses to 150 of BCM’s top fundraisers.

This summer, Big City Mountaineers will deliver 40 wilderness expeditions in California, Colorado, the Boundary Waters Canoe Area and the Pacific Northwest, providing profound outdoor experiences to teens from the San Francisco Bay Area, Seattle, Portland, Denver, Colorado Springs, Minneapolis and Chicago.

"We at Optic Nerve are proud to continue our support of Big City Mountaineers and their mission to enhance the lives of under-resourced teens," said Bill Cotton, President of Mountain Shades and Optic Nerve. "Our company is based around our love of the outdoors and the enrichment it provides to our lives. We feel it is our obligation to help share that experience with those with fewer opportunities."

About Optic Nerve
Based in Colorado’s mountain playground, Optic Nerve and Mountain Shades have been making performance-driven, price-conscious eyewear for over 25 years. Optic Nerve is Colorado to the core and has tested product in and out of rivers, lakes, mountains, plains, forest and more. To meet all of their adventure needs, the company continually finds ways to blend style and technology to deliver durable and comfortable eyewear with high-end performance and a lifetime guarantee, allowing consumers to spend their money on other gear besides their sunglasses. All styles have the same 100 percent UVA and UVB protection; lightweight, durable construction; and fashion-conscious styling found in more expensive brands, at a fraction of the price. For more information, visit

About Big City Mountaineers
BCM is one of the largest nonprofits in the country devoted to working exclusively with under-resourced teens by using the outdoors as a transformational element in their lives. BCM runs its recreational mentoring program in selected major urban centers throughout the country, with its largest program areas in Denver and San Francisco. Learn more at

For more information on Big City Mountaineers, please contact Hillary Harding at or 303-271-9200 ext. 402.

Thursday, June 17, 2010

Bryan Hansel has won a pair of Flatirons in the Optic Nerve twitter contest...congrats! check out

Wednesday, June 16, 2010

Check out our Polarized Sunglasses. Enter promo code FBSPRNG to save 20% plus free shipping|18|1 promo code fbsprng

Tuesday, June 15, 2010

Vail Rec District Berry Creek Bash MTB Race sponsored by Optic Nerve 6/16/10
OpticNerve_ has generated 11,513.0 kWh of
electricity this past year! Enough to power 600 homes for one day. go#green
OpticNerve_ has generated 11,513.0 kWh of electricity this past year! Enough to power 60 homes for one day. green

Sunday, June 13, 2010

Optic Nerve's team kayaker, Emily Jackson surfing Glenwood springs

Saturday, June 12, 2010

Receive 20% off sunglasses plus free shipping. Go to Enter promo code: FBSPRNG

Tuesday, June 8, 2010

Optic Nerve will be at the Eagle Ranch Classic MTB race tomorrow. Starts @ 6pm

Tuesday, March 23, 2010

Tall Tee's and Tacos, presented by Optic Nerve

Slopestyle contest at Loveland Ski Resort 3/20/10
filmed and edited by nmoscia (me)